Milk
LuluLemon
ANCHOR PILLAR

SWOONERY

Designing a luxury e-commerce jewelry platform.

UX & UI DESIGN

Creative Direction

Advertising

Identity

Raising over $1MM from investors, Swoonery is a luxury e-commerce jewelry platform. We redesigned their website and provided the UX, and UI for their app. Our advertisement designs reached over 500,000 users on Bloomberg, and achieved an exceptionally high click-through rate.

For the shopping experience, we proposed a series of immersive shopping modules, like hovering over products with a magnifying loupe.