The website was in rough condition when we approached it. We led a full re-design into a beautiful shopping experience.
The gifting section of the website is an all new way to find friends on facebook, and secretly retrieve their ring size.
For the shopping experience, we proposed a series of immersive shopping modules, like hovering over products with a magnifying loupe.
The checkout process is seamless and well designed.
The mobile app is grogeous and conveys luxury through design. Using a style quiz, it loads relevant products based on preferences.